You know that blogging can be an important way to improve the value of your website. You know that Google will look at your website more favourably if you continually add unique, high-quality content to it. And yet ... when it comes time to write that content and to figure out what to say ... you freeze! Writing can be tough!
"If you build it, they will come" may work for ballparks, but it doesn't work for websites. This blog lists some things worth trying if you'd like to attact visitors to your website.
A blog is often the one place where you can personalize your site, where you can answer the many questions you get all the time, and where you can share a fantastic new solution or something you recently learned.